Swiss Modernism &
Type Design
Type Design
By Sebastien Hayez. Published February 02, 2022.
Swiss modernism & type design
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Introduction
Swiss style was the main topic for graphic design nerds in the beginning of the 2000’, when blogs and social media were popping. The new css standards offer great possibilities for structuring the content and designing the webpage in a rational way. Using the structural and typographic grids was easier than before, but young designers were looking for some masters for a good use. And so Josef Muller-Brockmann and the Swiss style became a new trend. But what the Swiss masters can offer is not a matter of trend, it’s about organizing and structuring the world of content and datas. What is still relevant today. And if you know nothing about Swiss modernism, here’s a small compendium of Swiss Type Modernism.
Thinking about Swiss Modernism is understanding the general Swiss mentality. The country is divided by four cultures: the French language culture, the German language culture, the Italian language culture and the Romansh (spoken by 60.000 citizens). Switzerland is also the cradle of the Protestantism Reform, thanks to the presence of Calvin in Geneva and Zwingli in Zurich. This religion is based on five solae, five points. In the Reformed Protestants, there is a saying amongst theologians: “Ecclesia semper reformada”: the church must always be reformed. Here is a symbol of the tradition for modernity.
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Tradition for neutrality
